The UNESCO World Heritage Convention 1972 and the PUSH Project

Paper presented by Henry Cleere
Honorary Professor, Institute of Archaeology, University College London;
World Heritage Coordinator, International Council on Monuments and Sites, 1992–2002.


Introduction
There appear at first sight to be a number of similarities between the objectives and structures of the 1972 UNESCO World Heritage Convention and the PUSH Partnership for Peace Project. The object of this paper is to identify those similarities and also to highlight some fundamental differences between the two concepts, so as to enable PUSH to benefit from the successes of the UNESCO Convention and at the same time to avoid the adoption of policies and procedures that are not appropriate for PUSH. The paper will concentrate on the cultural heritage, but the same considerations and parameters apply equally to the natural heritage.

The Convention

Awareness of the significance of the cultural heritage of humankind at national level may be claimed to have begun in 1666, with the promulgation of a Royal Proclamation in Sweden. There has been a steady build-up of legislation and the concomitant administrative mechanisms since that time (Cleere 1989; Prott & O’Keefe 1984; 1989). It was, however, not until the 1920s that concern began to be expressed regarding the protection of the cultural heritage of the entire world, as distinct from that of individual states, as part of the work of the League of Nations. Much discussion followed but virtually no action: the only positive result was the work on the convention on the protection of the cultural heritage in time of war (the Hague Convention 1954). With the establishment of the United Nations, this work fell into programme of UNESCO. However, there was no strong impetus to draft the Convention until the 1960s, when international awareness of threats to the natural heritage developed, starting in the USA, and work began on drafting an international convention.
Awareness of threats to the cultural heritage quickly followed, however. UNESCO had supported the conference of architects which in 1964 produced the seminal HYPERLINK "http://www.international.icomos.org/charters/venice_e.htm" \t "new" International Charter for the Conservation and Restoration of Monuments and Sites, better known as the Venice Charter (ICOMOS, 2001). This led to the creation – again with UNESCO support – of ICOMOS (the International Council on Monuments and Sites) in the following year. The idea of protecting the cultural heritage was integrated into the natural heritage drafting, and the final text was approved, as the Convention concerning the protection of the world cultural and natural heritage (better known as the World Heritage Convention), by the UNESCO General Conference in November 1972. There are several excellent general accounts of the genesis of the Convention (eg Slatyer 1984; Batisse and Bolla, 2005). The authoritative history is to be found in an unpublished PhD thesis (Titchen, 2005).
The Convention is very much a product of the 1960s, with its emphasis on threats – post-war reconstruction, the economic boom years, the opening up of Third World countries to investment from the developed countries, improvements in agricultural techniques, the immense expansion of extractive industries, and the post-World War II population explosion. In its Preamble it stresses "the importance, for all the peoples of the world, of safeguarding this unique and irreplaceable property," and goes on to state that "parts of the cultural or natural heritage are of outstanding interest and therefore need to be preserved as part of the world heritage of mankind as a whole." This statement introduced two important concepts regarding the heritage – those of "outstanding universal value" and the role of all nations in protecting certain aspects of that heritage and its values.
Article 1 of the Convention defines three broad categories of cultural property:
Monuments: architectural works, works of monumental sculpture and painting, elements and structures of an archaeological nature, inscriptions, cave dwellings and combinations of features, which are of outstanding universal value from the point of view of history, art or science;
Groups of buildings: groups of separate or connected buildings which, because of their architecture, their homogeneity or their place in the landscape, are of outstanding universal value from the point of view of history, art or science;
Sites: works of man or the combined works of nature and of man, and areas including archaeological sites which are of outstanding universal value from the historical, aesthetic, ethnological or anthropological points of view.
Article 2 defines the categories of natural property:
natural features consisting of physical and biological formations or groups of such formations, which are of outstanding universal value from the aesthetic or scientific point of view;
geological and physiographical formations and precisely delineated areas which constitute the habitat of threatened species of animals and plants of outstanding universal value from the point of view of science or conservation;
natural sites or precisely delineated natural areas of outstanding universal value from the point of view of science, conservation or natural beauty.
The fundamental criterion common to these definitions is that of "outstanding universal value," a criterion that is impressive but vague. In the period between the signing of the Convention in 1972 and its ratification by twenty countries in 1975, the World Heritage Committee set up after the implementation of the Convention, conscious of the impossibility of working with a single criterion, expanded this in more precise terms. There are now ten criteria, which are set out in the Operational Guidelines for the Implementation of the World Heritage Convention (UNESCO 2005, paragraph 77):
represent a masterpiece of human creative genius;
exhibit an important interchange of human values, over a span of time or within a cultural area of the world, on developments in architecture or technology, monumental arts, town-planning or landscape design;
bear a unique or at least exceptional testimony to a cultural tradition or to a civilization which is living or which has disappeared;
be an outstanding example of a type of building, architectural or technological ensemble or landscape which illustrates (a) significant stage(s) in human history;
be an outstanding example of a traditional human settlement, land-use, or sea-use which is representative of a culture (or cultures), or human interaction with the environment especially when it has become vulnerable under the impact of irreversible change;
be directly or tangibly associated with events or living traditions, with ideas, or with beliefs, with artistic and literary works of outstanding universal significance;
contain superlative natural phenomena or areas of exceptional natural beauty and aesthetic importance;
be outstanding examples representing major stages of earth's history, including the record of life, significant on-going geological processes in the development of landforms, or significant geomorphic or physiographic features;
be outstanding examples representing significant ongoing ecological and biological processes in the evolution and development of terrestrial, fresh water, coastal and marine ecosystems and communities of plants and animals;
contain the most important and significant natural habitats for
in-situ conservation of biological diversity, including those containing threatened species of outstanding universal value from the point of view of science or conservation.
To qualify for inscription on the World Heritage List, a property must conform with one or more of these criteria. It must also meet the test of authenticity in design, material, workmanship, or setting and it must comply with stringent requirements relating to its protection, planning, and management.
The UNESCO World Heritage Committee has three professional advisory bodies. For cultural properties it is ICOMOS and for natural properties it is the World Conservation Union – IUCN. The HYPERLINK "http://whc.unesco.org/ab_iccro.htm" International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) is the professional adviser on all matters relating to training for cultural properties. ICOMOS and IUCN make recommendations based on consultation and desk studies and on site evaluation missions to the UNESCO World Heritage Committee on the suitability of nominated properties for inscription on the World Heritage List. Decision-making is the sole responsibility of the Committee, which consists of the delegates of twenty-one countries elected from the nearly two hundred countries that have ratified the Convention (known as States Parties) and which meets annually, in a different country each year.

Weaknesses and strengths of the Convention
One of the weaknesses of the Convention stems from the fact that nominations to the World Heritage List may only be made by the governments of sovereign states that have ratified the Convention (States Parties). Any form of objective selection is largely negated by the existence of differing political, ideological, and economic systems within those governments and the present-day frontiers, which have little or no relevance to cultural history and geography. To take an example, a number of individual European states have successfully nominated their finest medieval Gothic cathedrals, but there has been no attempt to select the most outstanding monuments of this category across the entire geo-cultural province of Gothic religious architecture, regardless of the latter-day frontiers. As a result the List includes several Gothic cathedrals that re the best in individual countries but cannot lay claim to “outstanding universal value” within that category of cultural property.
Another serious weakness of the World Heritage Convention is the piecemeal approach that has been adopted towards nomination and inscription. In its early years, the emphasis within the Convention was based largely on western perceptions of heritage value, in the form of classical Greek and Roman, medieval, and later art and architecture. Certain ancient civilizations, such as those of Egypt and prehispanic Latin America, were recognized, along with the long and rich heritage of the Indian subcontinent and, latterly, China, but the World Heritage List remains skewed both culturally and geographically. It is only in recent years that the net has been cast more widely, to embrace cultural landscapes, the industrial heritage, and the art and architecture of the late 19th and 20th centuries, which have made it possible for more countries to find their heritage on the List.
A major analysis of the World Heritage List and the tentative lists (of potential nominations) prepared by the States Parties was carried out by the Advisory Bodies in 2003 and 2004, with the objective of identifying those regions and types of property that are poorly represented on the List . That for the cultural heritage (ICOMOS, 2005) recognizes the need for a more holistic and culturally more eclectic approach to the identification of potential World Heritage sites and monuments so as to make the World Heritage List more representative of the vast sweep of human achievement and balanced in its content.
This broad approach, long advocated by the Advisory Bodies, has recently been adopted by the World Heritage Committee. One element of the Committee’s current policy has resonances with the PUSH project. Encouragement is being given to what are known as “serial transboundary [or transnational] properties.” Transboundary properties are defined in the Operational Guidelines for the Implementation of the World Heritage Convention (UNESCO, 2005, paragraph 134) as occurring “on the territory of all concerned States Parties having adjacent borders,” whilst serial nominations (op. cit., paragraph 137) “include component parts related because they belong to:
a) the same historico-cultural group;
b) the same type of property which is characteristic of the geographical zone;
c) the same geological
, geomorphological formation, the same biogeographic province, or the same ecosystem type;
and provided it is the series as a whole – and not necessarily the individual parts of it – which are of outstanding universal value.” Paragraph 138 goes on to specify that a serial nominated property “may occur:
a) on the territory of a single State Party (serial national property); or
b) within the territory of different States Parties, which need not be contiguous and is nominated with the consent of all States Parties concerned (serial transnational property).”
Among the handful of serial transnational properties that are already on the List are the Jesuit missions of the Guayrá in Argentina and Brazil (though not yet including the closely related missions in Paraguay), the Pilgrimage Routes of Santiago de Compostela (though still two separate properties, one in Spain and the other in France), and the Roman frontier works (Limes) in Germany and the United Kingdom, eventually to be extended down to the Black Sea. Ambitious projects that are in the pipeline include the Silk Routes from China to Turkey and the Great Rift Valley.

What can the PUSH Project learn from the World Heritage Convention?
It would be undesirable – and, indeed, unwise – for the PUSH Project slavishly to model itself on the World Heritage Convention, since the fundamental objectives of the two systems do not coincide. World Heritage Listing is, as its name implies, designed to preserve and protect the most outstanding elements of the heritage of humankind, and so the highest cultural values and management provisions are essential. The PUSH Project, with its basic premise of shared heritage, is regional in its application and deliberately focused on the identification of heritage elements that demonstrate the physical and historical communalities of this group of states. The World Heritage Convention serves as a highly relevant and well established model, in that it represents a process of thought and overall format based not on universal value, but rather on shared regional value. Here, therefore, are some points that should be taken into account when setting up and implementing the operating parameters for PUSH.
The need for objective selection criteria
It is essential that there should be agreed criteria for the selection of sites and groups for PUSH recognition. The World Heritage criteria (see above) are stringent, and there is no case for the imposition of this level of cultural value as a criterion. It is the shared cultural significance of sites and monuments that must determine their recognition under the PUSH criteria. However, it is important that there should be comparability between the sites and monuments making up a PUSH transboundary serial group, in terms both of historical and symbolic significance and of overall state of protection and conservation. Serious discrepancies between components could seriously devalue the overall impact of the group.
Management and conservation
Similarly, outline plans must be drawn up and their implementation initiated that define a compatible level of conservation and management of components. Once again, overall minimum standards must be laid down to prevent unfavourable comparisons being made between individual component sites. The opportunities for collaborative action in this case should be seized, in order to emphasize the shared nature of the heritage and the approach to its preservation.
Presentation and education
Here again compatibility is all-important, so as to underline the concept of shared heritage. An agreed message is, of course, fundamental, but this should be reinforced in the form of a common format for all forms of presentation – signage, guides, publications, interpretation centres, etc. This is one of the most important and in many ways easiest media for delivering the PUSH message.
It is very important that emphasis should be laid on common educational facilities. For example, teachers’ notes prepared to an agreed format, and in the same way material for students, as well as facilities for handling artefactual material and carrying out simple tasks such as excavation and site surveying, should be produced to a common standard and format.
Pilot projects
The eventual success of PUSH will depend upon the selection of successful pilot projects. These should be i. representative and ii. relatively straightforward to implement.


References

Batisse, M., and Bolla, G. (2005) The invention of “World Heritage,” Paper No . 2. Paris: History Club. Association of Former UNESCO Staff Members.
Cleere, H. F. (1989b) ‘Introduction: the rationale of archaeological heritage management,’ in Cleere, H. (ed.)
Archaeological heritage management in the modern world (One World Archaeology No. 9). London: Unwin Hyman [Routledge], 54–62.
ICOMOS (2001)
International Charters for Conservation and Restoration. Paris: International Council on Monuments and Sites, pp 13–14.
–––––– (2005)
The World Heritage List: Filling the Gaps – an Action Plan for the Future (Monuments and Sites XII). Paris: International Council on Monuments and Sites.
Prott, L.V. , and O’Keefe, P.J. (1984) Law and the Cultural Heritage. Vol. 1: Discovery and excavation. Abingdon: Professional Books.
–––– (1989)
Law and the cultural heritage. Vol. 3: Movement. London and Edinburgh: Butterworths.
Slatyer, R.O. (1984) ‘The origins and development of the World Heritage Convention,
Monumentum, World Heritage Convention Special Issue, 3–16.
Titchen, Sarah M. 1995
On the construction of outstanding universal value. UNESCO’s World Heritage Convention (Convention concerning the protection of the world cultural and natural heritage, 1972) and the identification and assessment of cultural places for inclusion in the World Heritage List; Unpublished PhD thesis, Australian National University.
UNESCO (2005)
Basic Texts of the World Heritage Convention, 52–53. Paris: UNESCO.