PUSH/ Bezalel Academy
Tour Guide Training Session

Old Gesher and Beit Shean
September 18, 2008

Executive Summary

Download PDF of Tour Guide Training

Table of Contents

1. Agenda
2. Session Overview
3. Site Visit Participants List


1. Agenda
September 18, 2008

7:30 Depart Jerusalem
9:30 Introduction Discussion overlooking the Jordan River at Old Gesher
10:30 Coffee Break
11:00 Introduction to the PUSH Project and Shared Heritage
Presented by Professor Michael Turner, PUSH Project Manager, Bezalel
11:30 Multiple Narratives Discussion
Moderated by Avner Goren, Archeologist and Cultural Tourism Expert and Dr. Doron Bar, Bezalel Academy
12:30 Nahariym Experience Sound and Light Show
13:00 Lunch Break
14:00 Panoramic Overview of Jordan River, the Rotenberg Power Station, Peace Island and the future Jordan River Peace Park from "Michal's Lookout".
15:00 Drive to Beit Shean
16:00 Beit Shean Site Visit
18:30 Community and Site Discussion
Moderated by Rami Haruvi, Environment and Cultural Heritage Program Planner and Professor David Guggenhim, Bezalel Academy
19:15 Dinner
20:00 "Beit Shean Nights" Sound and Light Show
21:00 Depart for Jerusalem


2. Tour Guide Training Session Overview
The PUSH – Bezalel Academy of Arts and Design Tour Guide Training Session focused its activities at the two pilot sites selected by the PUSH project in Israel; Beit Shean and Gesher. The PUSH project has been engaged with the site managers, local tour guides and community members from both pilot sites to jointly develop plans for integrating the concept of shared heritage into site development. The tour guide training aimed to present a model for how site managers and tour guides can present the concept of shared heritage to visitors through discussion and through site design. The Bezalel Academy tour guide training session thus aimed to provide participants with new tools for addressing the unique aims of the PUSH project at the pilot sites including:

1. Develop and strengthen understanding of the concept of shared heritage by placing a site's multiple narratives at the center of site design, future development plan and visitor interpretation.
2. Advance the concept of cultural tourism through design.
3. Develop understanding of region's rich history, cultural heritage and multiple narratives.

The tour guide training session was led by two long time PUSH participants Archeologist and Cultural Tourism Specialist Avner Goren and Rami Haruvi, Environment and Cultural Heritage Program Planner. The day's activities began upon arrival to Old Gesher where the group engaged in a preliminary discussion about the concept of shared heritage and its importance in understanding our history and our neighbors held alongside the Jordan River. Subsequently, Professor Michael Turner, Bezalel Academy's PUSH Project Manager presented an overview of the PUSH project and the project's major accomplishments, highlighting the important contributions to the project from PUSH Peer Reviewers Neil Asher Silberman, Director of the Center for Heritage and Society at the University of Massachusetts at Amherst and Professor Simon Goldman, King's College, University of Cambridge. Dr. Doron Bar followed with a presentation focused on the role of multiple narratives in presenting history. This presentation was followed by a discussion among the participants centered upon the role that multiple narratives play in the presentation of a site's narrative moderated by Avner Goren.

Participants were then invited to view the "Nahariym Experience" sound and light show at Old Gesher followed by a group lunch. After lunch the group went up to "Michal's Lookout" overlooking the Jordan River, Rotenberg Power Station, Peace Island and the future Jordan River Peace Park. There the discussion focused on the linkages between the PUSH pilot sites and other sites in the area.

The group then traveled to Beit Shean where Avner Goren led them through the rich layers of the Beit Shean National Park. Instead of entering through the main gate of the park PUSH participants walked up the Caanaite and Egyptian tel before descending into the Roman-Byzantine city below. At the site's Roman Theatre Rami Haruvi and David Guggenhim, Bezalel Academy Professor and Architect led the group in a discussion about the importance of fostering linkages between site and community. Following dinner the participants were invited to the Beit Shean Nights sound and light show before departing for Jerusalem.


3. Tour Guide Training: Participants in Alphabetical Order
Michal Ashkanazi, Bezalel Academy
Nisim Bados, National Parks Authority, Beit Shean
Nirit Bagron, Site Manager, Gesher
Dr. Doron Bar, PUSH Team, Bezalel Academy
Lari David, Financial Officer, Bezalel Academy
Yael Delange, Tour Guide
Meron Doctori, Tourism Course Coordinator
Anat Dror-Sharp, PUSH Team, Bezalel Academy Student Assistant
Pinia Ein Mor, Tour Guide
Kinneret Ben-Amram Fligelman, Vice President of Finances and Administration, Bezalel Academy
Eliazar Frankenberg, National Parks Authority
Eitan Giddelson, Tel Hai College
Avner Goren, Archeologist and Tour Guide
Architect David Guggenhim, PUSH Team, Bezalel Academy
Rami Haruvi, Environment and Cultural Heritage Program Planner
Sigal Har-Zion, Tour Guide, Gesher
Ziv Hesid, Tourism Course Coordinator
Maoz Inon, Jesus Path Initiator
Nir Kinan, University of Haifa, School of Tourism
Raanan Kislev, Israeli Antiquities Authority
Ran Kleinman, Site Manager, Gesher
Elizabeth Koch, PUSH Project Coordinator
Sol Levia, Tourism Coordinator Emek HaMayanot
Ofer Levin, Nahariym Park
Zeev Margalit, National Parks Authority
Dovi Mensor, Ministry of Tourism
Tali Omer, Galilee Development Authority
Itzchak Rachamim, Tour Guide, Beit Shean
Omri Salmon, Site Director, Gesher
Yehuda Shamesh, Tour Guide, Beit Shean
Ayelet Tapiro, Emek Hefer Community Organizer, Friends of the Earth Middle East
Noga Tavor, Tour Guide, Beit Shean
Moris Temakh, Tour Guide
Tzvika Tsuk, National Parks Authority
Professor Michael Turner, PUSH Project Manager, Bezalel Academy
Rebecca Wagmister, Kibbutz Degania Bet
Noami Yagan, Bezalel Academy
Ruti Yhazakali, Ministry of Tourism